Monthly Archives: December 2016

Educated Choice With Automotive Reviews

What are the benefits of automotive reviews and who benefits from them? The answer appears to be simple. The consumer is given all the details he/she might be interested in, as well as a rating of the automobile, so he/she appears to be the sole beneficiary of automotive reviews, since they are useful instruments in making the right choice when purchasing a car. But automotive reviews can work for the benefit of car dealers just as well, as their websites will be considerably trafficked, and initiation of leads from the part of the informed consumers – potential consumers – is more likely to take place.

When car dealers are interested in attracting visitors to their websites, they have a great variety of means at their disposal. A good ranking made by a search engine will definitely come with an increased number of visitors, but another problem still remains. How do you retain those visitors and turn them into potential customers? Automotive reviews are the answer. Good automotive reviews offer the right information that the visitors require. A first step, which is very important, is that the potential customers will spend quite some time reading the automotive review posted on the website. The purchase of a car is an important step and deciding upon a certain car model may prove to be a complex and painstaking process. Regardless of their financial possibilities, all the potential buyers feel the need to be well informed before they move on to the next step, that of actually paying for the car and driving it home. When researching, customers will find it useful to have access to independent automotive reviews, which will guarantee that their best interest as consumers comes first. The right information offered by independent automotive reviews can turn a visitor into a customer very quickly, and this is what car dealers have to take advantage of.

Automotive news is another means of keeping the potential customers informed. The latest news make the object of interest for all those passionate about cars, or those researching for a car purchase. However, many people consider that the automotive reviews found on automotive blogs are to be trusted more than any other means of information. Consumers trust automotive blogs because they know that most of the information there comes from people just like them who have something to share. Providing the consumer with the possibility of writing his/her own review of a car is important. People wish to make educated choices when it comes to purchasing a car, and automotive blogs offer them the information they need.

An automotive blog is not just a reliable source of information, but is also available at any hour, since the internet has no limitations whatsoever. An automotive blog will provide visitors with all sorts of information, such as tips for buying cars, maintenance, car repair and safety, environmental issues, and so forth. Some other car-related aspects may constitute the reason why people affiliate to an automotive blog. These aspects may refer to esthetics, utility or power.

An automotive blog is all the more reliable when it contains photographs or videos, or gives reference to other car blogs or similar websites, showing that the consumer’s best interest comes first.

Create an Effective PPC Advertising Campaign for Your Auto Dealership

Pay per click (PPC) advertising can be a cost-effective and successful marketing campaign, only when managed properly. As the budget is predetermined for these campaigns, it becomes imperative for a business to reach the desired results within this limit. Mismatch between the cost per acquisition (CPA) and conversion rates will lead to the wastage of money spent on PPC campaign.

When opting for a PPC campaign, automotive businesses should note that PPC advertising is more than just bidding for automotive keywords. There are many other factors that make contribute to an effective PPC campaign. This article highlights each of the key requirements that can lead to an effective PPC campaign for auto dealerships.

Define Your Objectives Clearly
Generally, a PPC campaign is launched after setting a particular business objective, such as generating leads or sales. Unlike other methods of search engine marketing that concentrate on creating brand awareness, PPC campaigns call for an action (lead or purchase), and not a mere page-view. As you pay for every click, this campaign should be highly defined, specific, and accurately targeted to the purpose of the business.

Select the Right Keywords
Keywords are central to PPC advertising. Your ad gets displayed only when it has the right keyword that is queried for. For an auto dealership, any automotive-related terms may seem relevant. However, general or broad auto keywords (that are highly expensive, as competition is heavy) attract many generic responses. Hence, if your ad contains these generic keywords, it will be displayed to the traffic that is looking for something similar, but not exactly what you offer. This then leads to costly clicks which have no potential of being converted into sales.

With that being said, opt for those keywords which are hyper-specific to your business, such as long-tail terms. Furthermore, these are less expensive and attract a much higher percentage of relevant traffic. For example, if you are a dealer of Chevrolet pre-owned cars, bid on the keyword ‘Chevrolet used car dealer’ rather than ‘used car dealer’.

Optimized Keywords and Ads
The role of a keyword inserted in the PPC ad does not end with making the ad appear in search engines. As already said, PPC ads should call for a valuable action; hence, there arises the need for optimizing the keywords. Here are few tips that can help you in optimizing your keywords:

• Search engines encourage tightly themed ad groups – the keywords in the ad groups should not only be target specific, but also be relevant, should match with the ad copy and also the landing page content
• Customize your keyword for regional search
• Make use of negative keywords to keep your ads from displaying for certain queries which, though are related, but are not the exact match

Optimizing the keywords may result in attracting less traffic, but it will be specific to your business. This increases the click-through rate and conversions, in addition to saving money on irrelevant clicks.

Create attractive ads
A PPC ad, though does not make use of pictures, can be made attractive enough to grab the attention of customers. A good PPC ad should have a catchy line that attracts the customers’ attention and gives clear information. A PPC ad should be informative, make the service understandable easily, provoke the imagination of the prospect, and ultimately should call for a strong action.

Create an effective landing page
Though PPC ads are displayed based on the bid amount, the search engines may remove your ads from the front pages if they are not relevant. Search engines measure the relevancy based on the click through rate and the time a visitor spends on your page after clicking. Therefore, it becomes necessary to create an effective landing page (a visitor is directed to the page on clicking the PPC ad) that perfectly relates to what is claimed in the ad. The message in the landing page should match with the keyword of the ad, so that the customer gets what he has expected and remains on the page. PPC landing pages should be focused on the action (sale or lead) the visitor has to perform. They should have clear, accessible, quick and straightforward information.

Test regularly
PPC campaigns are flexible and changes are effective immediately. This enables you to have control over the campaign. You can easily track the advertising efficiency and make changes accordingly. PPC allows you to regularly test and measure various aspects like cost per click, cost per acquisition, quality scores, conversion rates, etc., for a particular ad group. Hence, by analyzing these aspects thoroughly, you can improve the campaign by working on the problematic areas.

PPC ad campaign is one such marketing strategy that gives instant results and also allows instant improvements. Hence, by managing it effectively, you can get a lot of positive results.

Regular Boat Maintenance And Timely Repairs

Modes of transportation, whether they are meant for ground travel or sea transport, need regular maintenance and timely repairs to remain efficient and functional at all times. If you own a boat or yacht, you need to take as good care of it as you would do for your car. A little effort can help you extract great efficiency and performance from the craft.

The basic care activities that need to be performed on a boat to keep it in great shape include:

  • Annual service: A new boat must be serviced between the first 20-30 hours of use. After that, it is important that the vessel gets regular servicing and preventive maintenance checkup on an annual basis. This will include checking engine alignment, adjusting engine timing, changing the oil, filter transmission & stern drive fluids, and a general inspection of all the systems. Boats are used more frequently during the summer and spring months, so you are likely to get quicker and better services if you schedule the maintenance during the winter and fall months.
  • Regular washing: You should wash the boat thoroughly after every outing with fresh water, especially when you use it in saltwater. For best results, a long-handled brush should be used along with cleaning solutions that are made specifically for boats. With proper cleaning, your boat will not only look good, but also be more fuel-efficient.
  • Protection from water damage: The boat is used in the water; still it has to be protected against water damage. Check the craft thoroughly to make sure that water does not get lodged in and accumulated in any part such as strainers, traps under the sinks, holding tanks, sea cocks, etc.
  • Winter protection: The vessel should be kept covered during the winter months to protect it from getting rusted or corroded due to snow, rain or the freezing temperatures.
  • Repainting: Being in water for prolonged time durations, the paint of the boat tends to get damaged. You can get the beauty and grace of your craft restored by getting it painted during the off-season.
  • Immediate attention to repairs: Even the smallest of defects must be attended to immediately. Timely repair service will save you from bigger and costlier repairs later on.

Though as an enthusiastic sailor, you might be tempted to clean and service your beloved boat with your own hands, it would be advisable to engage the services of a boat repair company to provide the maintenance and repairs on your vessel. You can very easily find a reliable local professional by asking your friends or colleagues for references or by searching across an online business directory.